get paid from Universal according to this contract. There are two main ways that Warner Bros. So yes, that does mean that they had to approve the Hermione voice actor used on the Hogwarts Express and Escape from Gringotts rides. It says that Rowling, along with Warner Bros., must approve of every aspect of Universal’s use of the license, including, but not limited to any artwork, design, logo, slogan, video element, audio element or other item containing an element of the Licensed Property. Rowling by name at the start, but she is listed as “Author” for the rest of the document. of the theme park license deal for Harry Potter, Source It is a licensing agreement, where Universal is granted the license to utilize the Harry Potter property in all of their theme parks. Consumer Products Inc and Universal City Development Partners, Ltd. The contract we’re talking about, which can be viewed online here, is between Warner Bros. And yes, that initial term did end back in the summer of 2019. Universal just has to keep up their end of the bargain, which mainly comes down to maintaining the attractions in a timely fashion.īy comparison, the Potter contract appears to have recurring renewal dates after an initial period of 10 years. In other words, Universal never has to give up the theme park rights to Marvel at certain parks if they don’t want to. The Marvel agreement, for example, is in perpetuity. Written in the 1990s for the theme park rights at Islands of Adventure (along with Universal’s international parks,) the Marvel contract seems to give ALL of the power to Universal, and very little to Marvel.

In looking over the contract (and all of its legalese speak,) it starts to become clear that this agreement is far different than Universal’s contract with Marvel. Let’s dig into some of the highlights from the contract, to try and learn more about how it works, and maybe even how long it will last. Securities and Exchange Commission, we are able to see how the theme park rights contract is structured, when it is renewed, and how often all parties are paid. But at what cost? And does Universal get to keep the rights forever?

The new rides and lands have seemingly changed the theme park landscape, bringing immersive worlds to life in new ways. WarnerBros.There’s no doubt that the arrival of The Wizarding World of Harry Potter has been a huge success for Universal Parks around the world.

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